You are here:

Last updated on 11 October 2017
Ref: 34029
School types: All · School phases: All

Rural schools frequently struggle with funding and many are fighting to remain viable. Here's how a rural academy trust has increased pupil numbers by 20% and boosted income by creating a specific and recognisable brand image, targeted to what the local community wants.

Article tools


  1. The need for change: triggers for a new marketing approach
  2. Decide on your key messages
  3. Advertise to parents outside your catchment area
  4. Reinforce your selling points in all communication
  5. Proactively seek feedback on your offer 
  6. Could this approach work for your school?

The Key has taken great care in publishing this article. However, some of the article's content and information may come from or link to third party sources whose quality, relevance, accuracy, completeness, currency and reliability we do not guarantee. Accordingly, we will not be held liable for any use of or reliance placed on this article's content or the links or downloads it provides. This article may contain information sourced from public sector bodies and licensed under the Open Government Licence.