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Case study: How one rural school boosted its per-pupil funding by 20%

Last reviewed on 11 October 2017
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Rural schools frequently struggle with funding and many are fighting to stay viable. Here’s how one rural academy trust used marketing to increase pupil numbers by 20% and as a result boost their school’s income.

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Contents

  1. Why did Chulmleigh embark on a new marketing approach?
  2. Identify your unique selling point and communicate them clearly
  3. Appeal to parents outside your catchment area 
  4. Reinforce your selling points in all communication
  5. Seek feedback on your offer
  6. Implementing this approach in your school
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In the news 26 Sep 2021
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