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Case study: how an undersubscribed school boosted its per-pupil funding by 20%
Rural schools frequently struggle with funding and many are fighting to remain viable. Here's how a rural academy trust has increased pupil numbers by 20% and boosted income by creating a specific and recognisable brand image, targeted to what the local community wants.
Contents
- The need for change: triggers for a new marketing approach
- Decide on your key messages
- Advertise to parents outside your catchment area
- Reinforce your selling points in all communication
- Proactively seek feedback on your offer
- Could this approach work for your school?
- 7 fundraising ideas for small schools
- Applying for grants: guidance for schools
- Case study: how to make your school community your best fundraising asset
- Charities Act 2016: fundraising for academies and MATs
- Funds and freebies: handpicked for small and rural schools
- Funds and freebies: monthly highlights
- Generating income and raising funds
- Grants for small capital projects
- How a small, rural primary school raised £50,000 for a new classroom
- Playgrounds: sources of funding
- Save cash: how to find skilled people in your local area
- School-business partnerships: guidance and case studies
- School fundraising strategies
- School fundraising strategies: template and guidance
- Showcase: Working with businesses to save money
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