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Case study: how an undersubscribed school boosted its per-pupil funding by 20%

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Last updated on 11 October 2017
School types: All · School phases: All
In-depth article
Rural schools frequently struggle with funding and many are fighting to remain viable. Two school leaders explain how their rural academy trust has increased pupil numbers by 20% and boosted income by creating a specific and recognisable brand image, targeted to what the local community wants.

Article tools


  1. 1 The need for change: triggers for a new marketing approach
  2. 2 Decide on your key messages
  3. 3 Advertise to parents outside your catchment area
  4. 4 Reinforce your selling points in all communication
  5. 5 Proactively seek feedback on your offer 
  6. 6 Could this approach work for your school?

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