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Case study: how an undersubscribed school boosted its per-pupil funding by 20%
Rural schools frequently struggle with funding and many are fighting to remain viable. Here's how a rural academy trust has increased pupil numbers by 20% and boosted income by creating a specific and recognisable brand image, targeted to what the local community wants.
- The need for change: triggers for a new marketing approach
- Decide on your key messages
- Advertise to parents outside your catchment area
- Reinforce your selling points in all communication
- Proactively seek feedback on your offer
- Could this approach work for your school?
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