Make every day an open day: win parents' trust and boost your pupil intake
Henley Bank High School offers drop-in, all-access tours for prospective pupils and their parents. It's a bold marketing technique that's working – year 7 admissions tripled from 52 to 148 in just 12 months.
What's the idea, and why does it work?
Successful drop-in tours are:
- All about the child – you personalise their visit, based on their needs
- All-access – families see what they really want to and get a true feel for your school
- Available any time, to fit around busy lifestyles
They work for the school because:
For headteacher Brad Nash, the visits are about being confident in