Last reviewed on 24 February 2020
School types: All · School phases: All
Ref: 39379

Henley Bank High School offers drop-in, all-access tours for prospective pupils and their parents. It's a bold marketing technique that's working – year 7 admissions tripled from 52 to 148 in just 12 months.

What's the idea, and why does it work?

Successful drop-in tours are:

  • All about the child – you personalise their visit, based on their needs
  • All-access – families see what they really want to and get a true feel for your school
  • Available any time, to fit around busy lifestyles

They work for the school because:

For headteacher Brad Nash, the visits are about being confident in