Make every day an open day: win parents' trust and boost your pupil intake

Henley Bank High School offers drop-in, all-access tours for prospective pupils and their parents. It's a bold marketing technique that's working – year 7 admissions tripled from 52 to 148 in just 12 months.

Last reviewed on 24 February 2020
School types: All · School phases: All
Ref: 39379
Contents
  1. What's the idea, and why does it work?
  2. Logistical headache? No – you can make visits a success with minimal disruption
  3. Get the word out, to get more people in
  4. Share what you've done to boost pupil intake

What's the idea, and why does it work?

Successful drop-in tours are:

  • All about the child – you personalise their visit, based on their needs
  • All-access – families see what they really want to and get a true feel for your school
  • Available any time, to fit around busy lifestyles

They work for the school because:

For headteacher Brad Nash, the visits are about being confident in