How to advertise your MAT and schools when recruiting

Find out what to include in your recruitment adverts and where to post them so that you stand out and attract the best candidates. Look at examples of how other multi-academy trusts advertise roles.

Last reviewed on 25 March 2022
School types: AllSchool phases: AllRef: 43963
  1. Identify your unique selling points and communicate them
  2. Ask existing staff to complete a questionnaire to find out what they value most 
  3. What not to include in the advert
  4. Improve your online presence 
  5. Pick your platforms
  6. How other trusts advertise their roles

Thanks to Simon Hepburn, school marketing consultant/trainer and founder of Marketing Advice for Schools, and Gareth Thyer-Jones, managing director of social media recruitment service Talented Teacher Jobs for their help with this article.

The inclusion of commercial organisations in this article doesn't constitute an endorsement from The Key.

Identify your unique selling points and communicate them

Before you identify these characteristics, be clear on whether you want to advertise and showcase 

  • Your trust as a whole
  • Individual jobs at individual schools
  • Or do both

What are your core values and ethos, can you give examples of this in practice? What's your trust's unique story and journey – how did you develop and what's your vision for the future? What's special about the culture of your trust and individual schools? Again, think about examples of this in practice What are the unique challenges of working in your trust? Be honest about where you're looking to improve and how candidates

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