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new on 12 July 2019
Ref: 37906
School types: All · School phases: All

Use our article to help you be clear on what parents are looking for and how to make your school stand out. Get to grips with how to use the likes of Facebook and Twitter to get your message out there and pull people in.

Article tools


  1. What parents are looking for in a school
  2. Find out what's marketable about your school 
  3. Come up with your key messages and choose your channels
  4. Channel 1: social media
  5. Channel 2: school websites
  6. Channel 3: school newsletters
  7. Channel 4: events  
  8. Channel 5: advertising 
  9. Create your plan

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