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How to fundraise this holiday season
You may not be able to run your usual fundraising events this year due to coronavirus; instead, consider a range of smaller initiatives that could help you towards your fundraising goals. Share our template letter with parents to let them know how they can contribute.
Any mention of external businesses in this article does not constitute an endorsement from The Key.
Choose a range of fundraising initiatives
Sign up with fundraising websites
Raise money by allowing online shoppers to designate a charity, such as your school's parent teacher association (PTA), to receive a free donation with each online sale they make with participating retailers.
Examples of these cashback websites include:
To give you an idea of fundraising potential, Tunbridge Wells Girls' Grammar School in Kent has raised over £2,500 through easyfundraising.
To get set up, you'll need to make sure your PTA is a registered charity. Next, register on the fundraising website(s). Then, use our template letter in the final section of this article to get the word out and encourage parents to use these sites when they're doing online shopping.
Get funds from Christmas tree sales
Contact a local tree seller to see if you can promote their business, in exchange for a commission on sales.
Sell personalised items
Expand your selection of items that parents and the local community can buy as gifts. Find suggestions below of items you can sell, and links to sites where you can purchase them.
Before purchasing, you may want to speak to the company to get assurance about the procedures they have in place to handle your orders safely.
Host an online auction or raffle
You'll still be able to hold an auction/raffle - you may just need to rely on parents for donations (e.g. items to create hampers) this year, rather than local businesses.
Have parents send in donations by a certain date, so you can isolate them for 72 hours.
Use a free online platform to reduce the admin burden of running the auction/raffle online:
- Raffall - use this platform to sell raffle tickets online
- 32 auctions - host a silent auction for free if you have 20 items or less
Share our letter to encourage parents to get involved
Use our template letter to spread the word about your chosen fundraising initiatives and explain how parents can contribute.
Sort your arrangements for cashless event donations
Donations at in-person events
Donations for virtual events
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