How to develop an attendance strategy

Discover how to develop and implement a proactive, data-based approach to attendance, so you can lift out of the ‘day-to-day’ and make significant improvements to attendance in the long term.

Last reviewed on 12 May 2025
School types: AllSchool phases: AllRef: 51572
Contents
  1. What is an attendance strategy?
  2. 1. Start with a compliance audit
  3. 2. Look for attendance trends in your data
  4. 3. Decide what to focus on and prioritise, using a ‘twin-track’ approach
  5. 4. Roll out your strategy
  6. 5. Continuously monitor and review your strategy to see how it’s working

What is an attendance strategy?

A good attendance strategy:

  • Is a long-term plan, informed by evidence and your school data
  • Focuses on the ‘big picture’ goal of improving attendance for all pupils
  • Takes a ‘twin-track’ approach, which allows you to simultaneously:
    • Be proactive and preventative, by putting in place early interventions before pupils get off track
    • Use targeted intervention and support for pupils with complex attendance problems

An attendance strategy isn’t:

  • A policy or document to complete
  • A purely reactive approach, e.g. 'firefighting' once pupils are already persistently or severely absent
  • A quick-fix. You might not see the results straight away, but if you put in the work you’ll see a bigger impact over time. Think of this as a 5-year plan

The steps below set out how to develop and implement your attendance strategy – especially the proactive and preventive part of your strategy, where you can have the biggest impact.

1. Start with a compliance audit