Identify your unique selling points
Ask yourself these questions:
- What are your core values, ethos and school culture? Can you give examples of this in practice?
- What's your school’s unique story so far, and what's your vision for the future?
- What are the unique benefits and challenges of working in your school? Be honest about where you're looking to improve and how candidates can be a part of this journey
Communicate these aspects in the job advert, on your website, and across any other platforms or sites you use.
For example, if your school is committed to sustainability, you could promote your eco-club or environmental activities on the homepage of your website so this is clear to potential applicants.
How do you support your staff?
What benefits and support systems do you offer your staff that might make someone want to work for you? Play to your school’s strengths.
These might be: