How to advertise your school when recruiting

Find out what to include in your recruitment adverts and where to post them so that you stand out and attract the best candidates.

Last reviewed on 24 February 2023
School types: AllSchool phases: AllRef: 46177
  1. Identify your unique selling points
  2. Ask your staff what they find most valuable
  3. Make your advert accessible and inclusive
  4. What not to include in the advert
  5. Improve your online presence 
  6. Pick your platforms

Identify your unique selling points

Ask yourself these questions:

  • What are your core values, ethos and school culture? Can you give examples of this in practice?
  • What's your school’s unique story so far, and what's your vision for the future?
  • What are the unique benefits and challenges of working in your school? Be honest about where you're looking to improve and how candidates can be a part of this journey

Communicate these aspects in the job advert, on your website, and across any other platforms or sites you use. 

For example, if your school is committed to sustainability, you could promote your eco-club or environmental activities on the homepage of your website so this is clear to potential applicants.

How do you support your staff?

What benefits and support systems do you offer your staff that might make someone want to work for you? Play to your school’s strengths.

These might be:

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