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Branding your MAT and schools

Find out how to brand or re-brand your MAT and schools. Learn how to use branding to celebrate your individual schools and involve stakeholders, while keeping branding consistent across your trust.

Updated
on 19 March 2025
School types: All•School phases: All•Ref: 44087
Contents
  1. What is branding?
  2. Principles of good branding: dos and don'ts
  3. Consider the views of key stakeholders
  4. Turn your trust vision into a brand
  5. Create a consistent visual identity 
  6. Promote your new brand

What is branding?

Branding is the process of creating a recognisable and easy-to-understand identity for a product or organisation.

Your name, logo(s) and the tone of voice you use are all part of your brand.

For you and your trust, branding means communicating your vision and values clearly to your school communities. Your brand plays a key role in making your trust and schools stand out, making it clear what you stand for, and will help to attract parents/carers, pupils and staff to your schools.

Principles of good branding: dos and don'ts

Use branding as a way of communicating your trust's core values – it's not an add-on Take your time to get it right: make sure your branding reflects your trust and schools accurately This approach is more cost-effective in the long run as you won’t need to re-brand again in the future Involve key stakeholders from across the whole trust community If staff