Branding your MAT and schools

Find out how to brand or re-brand your MAT and schools. Learn how to use branding to celebrate your individual schools and involve parents, staff and pupils, while keeping branding consistent across your trust.

Last reviewed on 14 April 2022
School types: AllSchool phases: AllRef: 44087
  1. What is branding?
  2. Principles of good branding: dos and don'ts
  3. Turn your trust vision into a brand
  4. Create a consistent visual identity 
  5. Run a school logo competition

What is branding?

Branding is the process of creating a recognisable and easy-to-understand identity for a product or organisation.

Your name, logo(s) and the tone of voice you use are all part of your brand.

For you and your trust, branding means communicating your vision and values clearly to your school communities. Your brand plays a key role in making your trust and schools stand out, making it clear what you stand for, and will help to attract parents, pupils and staff to your schools.

Principles of good branding: dos and don'ts

Use branding as a way of communicating your trust's core values - it's not an add-on Take your time to get it right: make sure your branding reflects your trust and schools accurately This approach is more cost-effective in the long run as you won’t need to re-brand again in the future Involve the whole trust community If staff and pupils feel you’re

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