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Bear in mind that your early communications with parents may be more carefully scrutinised- they'll be keen to find out about your personal style, approach and experience. They'll also want to understand what you'll do for their children and the school.
If the school has been successful, parents will want to know that much will remain the same. If the school has been struggling, parents will want to feel confident that things will be changing for the better.
Reassure them that the school is in capable hands Set the tone for the relationship between the school and parents Demonstrate that you'll be able to find the right balance between being accessible and in