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Last reviewed on 24 April 2019
Ref: 6263
School types: All · School phases: All

Use our top tips to make your school Facebook page a success. Learn what to post, the settings that will save you a headache, and how to respond to negative comments.

Your school Facebook page can help you:

  • Engage with parents and the community
  • Market yourself to prospective parents and staff
  • Reach a wider range of potential job applicants
  • Raise money or recruit volunteers

Here are some top tips on how to make your page work for you.

What to post

Dos Don'ts Alerts about change (e.g., changes to procedures, severe weather updates) Names and photos of individuals (unless they've given consent) Reminders (e.g., approaching deadlines, events or class activities, or reminders about policies/procedures) Rude, offensive or unprofessional language or content Adverts for upcoming events Messages to specific people Open day dates Party-political statements Good luck/congratulations messages for pupils (for example, before exams or after winning a competition) Adverts for businesses, unless they're directly related to the school (including businesses run by staff, their family,

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