How to use your school Facebook page

Last reviewed on 24 April 2019
School types: All · School phases: All
Ref: 6263

Use our top tips to make your school Facebook page a success. Learn what to post, the settings that will save you a headache, and how to respond to negative comments.

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Contents

  1. What to post
  2. Day-to-day management
  3. Settings that will make your life easier
  4. Use 'insights' to help improve your page and posts
  5. How to build an audience
  6. Handling negative comments
  7. Examples of school Facebook pages
  8. Not sure how to set up a page?

Your school Facebook page can help you:

  • Engage with parents and the community
  • Market yourself to prospective parents and staff
  • Reach a wider range of potential job applicants
  • Raise money or recruit volunteers

Here are some top tips on how to make your page work for you.

What to post

Dos Don'ts Alerts about change (e.g., changes to procedures, severe weather updates) Names and photos of individuals (unless they've given consent) Reminders (e.g., approaching deadlines, events or class activities, or reminders about policies/procedures) Rude, offensive or unprofessional language or content Adverts for upcoming events Messages to specific people Open day dates Party-political statements Good luck/congratulations messages for pupils (for example, before exams or after winning a competition) Adverts for businesses, unless they're directly related to the school (including businesses run by staff, their family,

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